In a era when we emphasize the importance of ‘soft skills’ in the face of the hardest business challenges, the human element is impossible to ignore. While most of us tend to focus on developing our own interpersonal skills (or the absence of desired interpersonal skills in others), an equally important element is behavior. What are people doing and why? If we can understand behavior, we are in a far better position to deliver results and build sustainable relationships.  I’m joined today by David Loseby, FAPM, FCMI, FCIPS Chartered, FRSA - CPO of Aquitaine Strategy Limited, Global Board of Trustees Member of CIPS, advisor and author of ‘Soft Skills for Hard Business’ (2018). He has spent 25 years at the senior executive/director level driving value and change through procurement, organizational transformation and change management in the public and private sectors. As David explains, the importance of remembering what while we all expect others to exhibit ‘rational’ behaviors, rationality is in the eye of the beholder. In cases where we think others are acting against their or the enterprise’s best interests, it is likely that we either do not have access to the same information they do, or that they are interpreting that information differently than we are. Getting to the root of that disconnect is the most effective way to address unexpected behaviors and achieve alignment.