Mark Raffan is the Host and Founder of Negotiations Ninja and the Head of Marketing at Content Callout. Mark has grown Negotiations Ninja to become the Number 1 Negotiations Podcast in the World. Mark has grown Content Callout, his Marketing Company and has recently launched The Content Callout Podcast.On this episode we talk about the following:Why Procurement Pros should make Content and the challenges they may faceThe Cannabis SectorNegotiations and Artificial IntelligenceFuture Skillsets Procurement Pros NeedDesignation Bodies not providing enough valueIt’s a packed episode that was completely unscripted and to which some of you may find to be more controversial and polarising.Check out what Mark is up to here:LinkedIn - https://www.linkedin.com/in/markraffan/Negotiations Ninja - http://www.negotiations.ninja/podcast/Content Callout - https://www.linkedin.com/company/content-callout/ Get full access to World of Procurement at worldofprocurement.substack.com/subscribe