Dana Small is one of the Top 50 Global Thought Leaders and Influencers in all things Procurement and Supply Chain. Dana is a super successful Procurement Professional with an expertise in Category Management in the Pharmaceutical Markets.In addition to all of this, Dana operates the Ms Category Management blog website that is filled to the brim of content around Procurement and Contract Management. Dana has built up a huge amount of content in the past few years and this is why I wanted to invite her on to the World of Procurement Podcast.Dana gives an insightful deep dive on how to build a Procurement Personal Brand. A Personal Brand is all about you, you thought leadership and your perspectives on topics you have expertise in. So many Procurement Professionals have the ability to talk about their niche or expertise areas but they don’t.Dana goes into detail on how she comes up with content ideas, how she makes content, the opportunities that have arisen in the World of Procurement and some tips on how you, regardless of position, can get the most out of content.Make sure you take a screenshot when you’re listening to the show, post it on LinkedIn and tag @World of Procurement so show you some love.You can find Dana Small here:LinkedIn - Personal - https://www.linkedin.com/in/dana-small-b3058127/LinkedIn - Ms Category Management - https://www.linkedin.com/company/ms-category-management/Ms Category Management - https://mscategorymanagement.com Get full access to World of Procurement at worldofprocurement.substack.com/subscribe