Greg Newbloom is the Founder and CEO of Membrion. Membrion strives to help industrial water users who aren't satisfied with processes that are thousands of years old and who've been searching for a better and lower-cost way to recycle or reuse their wastewater.

Marketing guru Louis Grenier has some key advice within his STFO methodology. But whenever he has a chance to rank a number one within his selection, he mentions that you should talk with your customers. And not just talk: engage with them, get to know them beyond any made-up persona, and steal as much as you can from them.

Not stealing like scamming or going out of their offices with some furniture. But stealing, in the sense that you'll let them tell you their real pains and cater your solution to what's really matters to them.

Ok, so much for this hashed-down Marketing 101; where am I heading with that.

Actually, this is something like my 150th interview on this podcast. And I think I never heard anyone else implementing the simple trick Greg has put in place at Membrion and shares today. And yet, it's disarmingly genius!

Every single request you put in on Membrion's website actually goes straight to Greg. Don't spam him right away, but if you enjoy what he shares today, you can probably go tell him directly with Membrion's contact form!

You'll hear in a minute how there's more than this trick. How even Membrion's presence in the Water Sector is actually the result from listening to market voices. And there's a ton of actionable advice in what you'll hear, so I'll let you make up your own minds, but I sense you will want to follow my advice and drop him a message by the end of today's episode!

We actually recorded this episode some months ago - you know, I'm still a one-man-band, so sometimes production times are a bit longer; sorry for that, but I may have big news soon. The reason I mention it is that Membrion closed a Series B early this year for $7 million, and you might be surprised I didn't raise the question in the interview. But don't worry, I raise many others, including one that really puzzles me that comes even after the rapid-fire questions.

I'll let you discover all of that, and remember, if you like what you hear, please take this episode and share it around you with a friend, a colleague, or an aspiring water entrepreneur that would praise some incredibly actionable advice and I'll meet you on the other side!

Membrion's CEO That Raised $22M Reveals His One Trick You MUST Copy Today