35 min listen
The brand stand: Mixing politics, social good and sales
The brand stand: Mixing politics, social good and sales
ratings:
Length:
33 minutes
Released:
Apr 29, 2018
Format:
Podcast episode
Description
In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?
Released:
Apr 29, 2018
Format:
Podcast episode
Titles in the series (100)
Critical marketing lessons from 2015: 2015 is going down in the books as a transformational year for the discipline of marketing. There is just so much going on ... and it's going on so FAST! As Tom Webster and I compared notes from our recent journeys we began to see some themes and... by The Marketing Companion