A deep dive into neuroscience and coaching with Ann Betz, cofounder of BEabove leadership and international speaker and trainer. Ann has been an early adopter of neuroscience in the coaching industry since 2010, so Coaching.com CEO Alex Pascal takes this opportunity to find out how she believes this knowledge can be best used to enhance the profession. In this conversation, Ann explains why she believes neuroscience has an expansionist effect on her coaching practice. She provides examples of how it has brought inspiration to her work and opened up new creative opportunities.One of the concerns coaches have about integrating neuroscience into their practice is that they don’t want sessions to become academic lectures. Ann addresses this concern in this episode, giving practical guidance on how to find a balance between sharing the “why” and overwhelming clients with unnecessary information.Recognizing that there are now many neuroscience programs for coaches to choose from, Ann also gives advice on choosing the correct course - one that’s both accurate and easy to apply. One red flag would be a program leader that focuses on the “typical brain,” for example, as Ann believes we are all (to some extent) neurotypical. From Ann’s perspective, neuroscience has helped take her coaching from “just a thought” to a true exploration of reality. Find out how she uses science as a means to orchestrate conversion by subscribing and listening to this episode.