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Ep. 334 | Executive Buy-in for Successful Digital Transformation

Ep. 334 | Executive Buy-in for Successful Digital Transformation

FromOnBase: Smashing Sales and Marketing Misalignments


Ep. 334 | Executive Buy-in for Successful Digital Transformation

FromOnBase: Smashing Sales and Marketing Misalignments

ratings:
Length:
20 minutes
Released:
Sep 19, 2022
Format:
Podcast episode

Description

With all the technology and tools available at our disposal, companies should consider ways to transform digitally to keep up with the times. How do we promote and execute this journey for organizations? Sandesh de Silva discusses how executive buy-in is necessary for a successful digital transformation. He provides advice on setting goals, coming up with a strategy, and attracting and retaining stakeholders with the right mindset. He stresses the importance of asking questions to get the right answers and advises leaders to do their homework before embarking on a digital transformation journey.
Connect with Sandesh de Silva | Follow us on LinkedIn
Released:
Sep 19, 2022
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.