Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Ep. 182 | Transitioning from deal focus to a customer lifecycle. Ft. Alan Love, Cisco

Ep. 182 | Transitioning from deal focus to a customer lifecycle. Ft. Alan Love, Cisco

FromOnBase: Smashing Sales and Marketing Misalignments


Ep. 182 | Transitioning from deal focus to a customer lifecycle. Ft. Alan Love, Cisco

FromOnBase: Smashing Sales and Marketing Misalignments

ratings:
Length:
31 minutes
Released:
May 14, 2021
Format:
Podcast episode

Description

In this episode, Alan Love shares key insights on Customer Life Cycle Transformation, with detailed analysis on the shift from the Deal-focused approach in sales, to a Customer-centric perspective. He highlights the importance of this transition, compared with a Deal-focused model, and discusses major aspects of businesses that need attention for the transition to be fully implemented.
Contact Alan Love  | Follow us on LinkedIn.
Released:
May 14, 2021
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.