How do you get someone to buy your product? Well, it all starts with a "good offer." What does that mean? "Crafting the offer" gets its own module in marketing school, because it's THAT important. There are strategies for what goes into an offer that makes people convert. And in today's episode, we dissect those elements in details. My guest is Michael Kilpatrick, host of the Thriving Farmer podcast, and he is a MASTER at creating offers. He's interviewed hundreds of farmers and consulted with dozens of farms in his lifetime -- he's seen so many examples of irresistible offers at work. He's also in the process of building out his own micro-enterprises on his own new-ish farm, Farm on Central. I ask him to break down his marketing strategy, and you'll learn a lot of cutting-edge ideas he's using right now to grow his own new farm business to $1 million in revenue. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline Join me December 1-4, for Thriving Farmer's FREE annual Online Farm Summit. Every year, Michael Kilpatrick's team at GrowingFarmers.com puts together an awesome lineup of guests for a 3-day summit. This year's topic focus is all about "Adding Income to your Farm" -- creative ways to bring in more revenue -- including a focus on Value-Added products. You’ll learn from 37+ different speakers innovative ways of working less and profiting more from your farm enterprise! This virtual conference is free, as long as you watch it live. (You'll be given a chance to pre-purchase an all-access pass which gives you "forever access" to the recording of the whole event for a low price!) Reserve your free pass to this virtual event here: www.mydigitalfarmer.com/summit