Can you calculate your business’s Acquisition cost? If not, you better start to learn to calculate it. In this Playbook, I’ll discuss why Acquisition cost is important for your business and how knowing how to calculate it can give you a better idea of where your company stands. In the previous playbook, we discussed the client’s lifetime value. Once you know your client’s lifetime value you can easily calculate how much are you spending to get a client. Once you know that this is your client’s market spend you can make better decisions keeping your profitability in mind. Not only that you can also predict your agency’s performance like how it’ll look in the next 3 months. You can make better marketing strategies, to retain more traffic catering to your client’s needs and change them when needed. Knowing your agency’s acquisition cost is a must!The Insurance Dudes are on a mission to find the best insurance agents around the country to find out how they are creating some of the top agencies. But they do not stop there, they also bring professionals from other industries for insights that can help agents take their agencies to the next level. The Insurance Dudes focus on your agency’s four pillars: Hiring, Training, Marketing and Motivation! We have to keep the sword sharp if we want our agencies to thrive. Insurance Dudes are leaders in their home, at their office and in their community. This podcast will keep you on track with like minded high performing agents while keeping entertained!About Jason and Craig:Both agents themselves, they both have scaled to around $10 million in premium.  After searching for years for a system to create predictability in their agencies, they developed the Telefunnel after their interviews with so many agents and business leaders.  Taking several years, tons of trial and error, and hundreds of thousands of dollars on lead spend, they’ve optimized their agencies and teams to write tons of premium, consistently, and nearly on autopilot!LEARN MORE BY Registering for TUESDAY’s LIVE CALL With The Insurance Dudes!