In previous episodes, we've talked about the ways in which our individual backgrounds affect our personal sensory vocabularies. When we taste beer or chocolate with someone who has had different experiences, we each recognize different flavors and aromas.Many brewers and chocolate makers infuse their creations with ingredients and flavors from their own cultural backgrounds. In this episode, we talk with Harshit Gupta of Madhu Chocolate in Austin, Texas, and Jose Lopez of Casa Humilde Cerveceria Artesanal in Chicago, Illinois. Both share insights into using flavor ingredients familiar to their cultures' culinary traditions, and share how this allows them to share their memories and cultures with consumers.