Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. You'll learn: ? What tone of voice actually is (and why you need it) ? Simple tricks to DIY your tone of voice ? How to implement your tone of voice across your website, socials, emails and internal comms ? Why polarising people may not be the worst thing for your brand Alyce’s Instagram Bossy Creative Website Watch the Bossy Copy College Summer School masterclass Use promo code PLAYBOOK to get $200 of enrolment in Bossy Copy College