Storytelling is not an art reserved for authors. Regardless of your job, you need to start integrating the art of telling stories either if you are selling a product or if you are selling yourself.   In this episode, Amy Blaschka has made a career offering stories as a service. From her degree in film to her three decades spent branding products, places and people, Amy has understood the power of weaving a compelling tale. She is asocial media ghost writer, and also a longtime contributor for Forbes (https://www.forbes.com/sites/amyblaschka/)  We speak about her work, what makes a good story and some techniques to create good stories. To get in touch with Amy, visit her website: https://www.amyblaschka.com/ For bonus materials of this and other episodes, subscribe via the website https://www.hardcoresoftskillspodcast.com/ Connect with me via LinkedIn at https://www.linkedin.com/in/yadiraycaro/  or email me at yadi@hardcoresoftskillspodcast.com