Now that we’re approaching the end of 2021, some of your clients might be pondering the question of when to list their home for sale, during the winter which is typically the slower season, or wait until the spring. Maybe their home is on the market for sale currently, so do they keep it on the market for sale now or take it off the market and relist their home for sale in the spring? I’m offering my thoughts today to help you resolve that question with them.
One philosophy I subscribe to is that “you can’t sell a home if buyers don’t know it’s on the market for sale”. In today’s economy, people are buying and selling homes during the traditionally slower months to buy and sell a home. My recommendation to agents and sellers today is you should put a home on the market for sale in December, January, or February as opposed to waiting until May or June. If your client’s home is already on the market, I’d advise them to keep the home on the market. As Wayne Gretzky once said, “You miss 100% of the shots you don’t take.” You also miss 100% of the interested buyers who are looking right now to buy a home if you wait until April, May, or June to list the house for sale.
There are some great resources out there to help homes shine during this time of year. My good friends at boxbrownie.com can do some great things to help enhance the home’s photos during the winter when the exterior might not photograph as well. When selling during the slower time, you might have fewer showings in these “off-season” months, but the quality of showings will be better. 
If you have any questions for me about helping your sellers, best luxury marketing practices, or anything else related to real estate, don’t hesitate to reach out via phone or email. In the meantime, don’t forget to check out our upcoming live events and join our weekly “Luxury Friday's” free training. I look forward to hearing from you.
*We just launched a new weekly series titled “Luxury Friday’s”.  Check it out by going to www.JoinLuxeGroup.com and clicking on the “Luxury Friday’s” button.


Michael LaFido
Founder & CEO | Luxury Listing Specialist Designation (LUXE)
Michael@MarketingLuxuryGroup.com
LuxurySpecialistGear.com