19 min listen
Creating Urgency In a Stagnant Buyer’s Market w/Marti Hampton
FromLuxury Listing Specialist - Dominate High End Listings In Any Market
Creating Urgency In a Stagnant Buyer’s Market w/Marti Hampton
FromLuxury Listing Specialist - Dominate High End Listings In Any Market
ratings:
Length:
27 minutes
Released:
Dec 1, 2017
Format:
Podcast episode
Description
At certain price points, all markets start to favor buyers. How do you get people to take action quickly, instead of waiting for a price drop? When a house has been on the market for too long, what problems does this create? How do you reinvent a listing that has gone stale? On this episode, we are joined by team owner and luxury specialist, Marti Hampton, who shares the strategies that generate interest and excitement for listings.
Everyday that your house is on the market, you lose ability to negotiate and you have a lesser position. -Marti Hampton
Takeaways + Tactics
Your database is really your true selling feature as an agent.
For every 500 online views you should have 10 people that came through the home.
Having many showings and no offers is a worse position than having a few showings.
At the start, Marti gave us a bit of her background, and why it’s so important to get buyers interested in a home immediately. Next, we talked about Marti’s other business Coming Soon Homes, and why more days on market can weaken your position. Towards the end of the show, we discussed how to revive a stale listing.
Marti also shared on:
Creating excitement around a listing with marketing
How to reinvent the market you’re going after
How many showings your online views should be generating
The less time a property has spent on the market, the more urgency there will be around it, and the more leverage the agent has. Every day a house sits on the market reduces your effectiveness to negotiate, weakening your position. It’s critical to create excitement and desire for your properties.Once your property becomes stale, savvy buyers will have a much stronger position, which will impact the list price. Remember: you can’t fool the buyer. They often know a lot more about the market than you might think.
Guest Bio
Marti Hampton heads the top REMAX team in the Carolina’s. She’s also the founder of Coming Soon Homes. She has been in a real estate agent since the 1980s, and she is passionate about her profession, striving to improve with each day. Marti has served Raleigh, Cary, and the Triangle region for over 25 years now. She is proud to sell more previously-owned homes than anyone in the Triangle. In 2012, she was ranked the top real estate agent in the nation and is proud to be the highest producing sales agent on the East Coast for Re/Max. Go to https://www.martihampton.com/ for more information or email marti@martihampton.com to get in touch.
Everyday that your house is on the market, you lose ability to negotiate and you have a lesser position. -Marti Hampton
Takeaways + Tactics
Your database is really your true selling feature as an agent.
For every 500 online views you should have 10 people that came through the home.
Having many showings and no offers is a worse position than having a few showings.
At the start, Marti gave us a bit of her background, and why it’s so important to get buyers interested in a home immediately. Next, we talked about Marti’s other business Coming Soon Homes, and why more days on market can weaken your position. Towards the end of the show, we discussed how to revive a stale listing.
Marti also shared on:
Creating excitement around a listing with marketing
How to reinvent the market you’re going after
How many showings your online views should be generating
The less time a property has spent on the market, the more urgency there will be around it, and the more leverage the agent has. Every day a house sits on the market reduces your effectiveness to negotiate, weakening your position. It’s critical to create excitement and desire for your properties.Once your property becomes stale, savvy buyers will have a much stronger position, which will impact the list price. Remember: you can’t fool the buyer. They often know a lot more about the market than you might think.
Guest Bio
Marti Hampton heads the top REMAX team in the Carolina’s. She’s also the founder of Coming Soon Homes. She has been in a real estate agent since the 1980s, and she is passionate about her profession, striving to improve with each day. Marti has served Raleigh, Cary, and the Triangle region for over 25 years now. She is proud to sell more previously-owned homes than anyone in the Triangle. In 2012, she was ranked the top real estate agent in the nation and is proud to be the highest producing sales agent on the East Coast for Re/Max. Go to https://www.martihampton.com/ for more information or email marti@martihampton.com to get in touch.
Released:
Dec 1, 2017
Format:
Podcast episode
Titles in the series (100)
The 5 Biggest Misconceptions About Selling High-End Homes: Most agents will tell you the high-end market is impossible to get into unless you’re at a certain level. This is a huge misconception. What else do we get wrong about the luxury market, and how do you overcome these limiting beliefs? On this episode... by Luxury Listing Specialist - Dominate High End Listings In Any Market