Benny Hancock is a global industry pro make-up artist who has spent over a decade painting the faces of celebrities, supermodels, and VIPs. Benny is a leading authority on high performance makeup and having spent years working closely with men’s skin, he appreciates how men’s skin differs to women’s and the look men want to achieve. His work has been praised by fashion and grooming insiders and featured in some of the world’s leading style publications. Founded on the belief that make-up for men should enhance rather than conceal, Benny has developed high-tech, wearable formulations using superior ingredients to achieve the most natural finish. The result? Lightweight yet hard-wearing products with invisible yet enhancing coverage; it’s the ultimate no makeup makeup look for men.In this episode of the MenswearStyle Podcast we interview Makeup Artist Benny Hancock about his new cosmetic line aimed at men. It was over a decade ago when he trained as a makeup artist at Pinewood Studios, and today along with his new product line he has a Virtual Mirror tool which uses AI so men can test and try products for the best colour-match using the camera on your Smartphone or computer. Our host Peter Brooker and Benny also talk about how men's makeup is becoming more popular, how makeup has been used on actors in films for decades, the process of bringing the brand from concept to market, and how the rise of Zoom meetings is stimulating demand. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Hockerty Custom tailored men's clothing. The fastest online tailor at a fair price.Support the showOur new store shop.menswear.style is now live!