Keeping your members engaged and happy is key to maximizing your member lifecycle and, as a result, ensuring the long-term success of your membership site.
When members aren't engaged, that's when they'll start to question whether it's worth sticking with your site and whether they're getting what they're paying for.
Ultimately that path leads to only one place - cancellation.
Fortunately there are a variety of things that you can do in order to encourage your members to stick around.  Here we identify 4 key ones.