15 min listen
How Big Does My Membership Need to Be In Order to Be Successful?
How Big Does My Membership Need to Be In Order to Be Successful?
ratings:
Length:
15 minutes
Released:
Mar 5, 2019
Format:
Podcast episode
Description
Many people measure success according to vanity metrics.
How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend.
But is success as a membership site owner all about how many members you have?
Or is it about the money you make? Or the lifestyle your membership affords you?
I give my take in this week's episode of The Membership Guys Podcast...
Episode Summary: Are your goals ambitious enough? And if they're not, does that make you a bad entrepreneur?
Why member numbers are meaningless when it comes to assessing the success of your membership
Would you trade in a measure of personal happiness for a measure of increased profit?
How small membership sites can actually be more attractive
How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend.
But is success as a membership site owner all about how many members you have?
Or is it about the money you make? Or the lifestyle your membership affords you?
I give my take in this week's episode of The Membership Guys Podcast...
Episode Summary: Are your goals ambitious enough? And if they're not, does that make you a bad entrepreneur?
Why member numbers are meaningless when it comes to assessing the success of your membership
Would you trade in a measure of personal happiness for a measure of increased profit?
How small membership sites can actually be more attractive
Released:
Mar 5, 2019
Format:
Podcast episode
Titles in the series (100)
How to Deal With Member Cancellations by Membership Geeks Podcast with Mike Morrison