24 min listen
Pros and Cons of Lifetime Memberships
Pros and Cons of Lifetime Memberships
ratings:
Length:
27 minutes
Released:
Jul 20, 2016
Format:
Podcast episode
Description
It's easy to see why the strategy of offering lifetime memberships is a divisive one.
Unquestionably the biggest benefit of the membership model lies in recurring revenue, so the notion of providing unlimited access to your site for a single one-off fee may seem counter-intuitive; however as we discuss in this episode of The Membership Guys Podcast there are definite pros and cons to this strategy...
In this episode, I discuss: Pros and Cons of offering a lifetime membership option
Examples of the type of sites or situations where a lifetime option could work very well
Why it's important to define what a lifetime membership actually is
How to decide on what to charge for lifetime access
Unquestionably the biggest benefit of the membership model lies in recurring revenue, so the notion of providing unlimited access to your site for a single one-off fee may seem counter-intuitive; however as we discuss in this episode of The Membership Guys Podcast there are definite pros and cons to this strategy...
In this episode, I discuss: Pros and Cons of offering a lifetime membership option
Examples of the type of sites or situations where a lifetime option could work very well
Why it's important to define what a lifetime membership actually is
How to decide on what to charge for lifetime access
Released:
Jul 20, 2016
Format:
Podcast episode
Titles in the series (100)
How to get your membership site up and running in record time by Membership Geeks Podcast with Mike Morrison