One of the key decisions to be made when planning a membership is whether to offer multiple membership levels or a single 'all access' option.
While we always advocate for simplicity, there are definite pros and cons to consider.
In this episode I discuss the key things you need to consider when deciding whether to have multiple levels in your membership, and provide my top tips for making this strategy work. And I also share a 'middle ground' for people who prefer to stick with a single level.
Episode Summary: Pros and cons of offering multiple different membership levels
The benefits of keeping things simple in your membership (especially at the beginning)
How "price anchoring" can increase sales, and an alternative way to leverage it
Why you shouldn't differentiate your membership levels based on content alone