I’m bringing you a solo episode today as I dive into a topic I’ve wanted to speak on for a number of weeks and that is how to recession proof your business. This is a conversation I’ve been having repeatedly with a lot of my clients lately and I think one that is important for any business owner in this current financial climate.  With interest rates rising here in Australia, global inflation and the cost of living going up, I wanted to speak about what I’m seeing and what I believe to be the best approach to take in navigating an impending recession.  In this episode, I’m sharing a series of recommendations and considerations to help you look at your business from every angle and solidify what it is you do, why you do it and also speak to the fear that can surround financial uncertainty. I share some questions to ask yourself about your ideal client, becoming crystal clear on your messaging and looking at why your product or service is essential to them. I also discuss how thought leadership becomes so important right now, as your clients will be seeking safety and security and looking to you for clarity on what to do during this time.  Get your pen and paper out for this one as I’m sure you’ll want to take some notes and start mapping out a plan or strategy to drive your business forward. I truly believe that your business can continue to thrive, even during times of financial uncertainty.  LINKS:Sign up for the waitlist for the Swiftmind and 6 Figure Circle here! Sign up for the How to Be A Thought Leader Workshop here Download the FREE Sales Generating CEO Planning Cheatsheet here! Website:         https://www.ellieswift.com/Instagram:         @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/