Member retention is key to the long term success of a membership website; however if you offer both monthly and annual billing people often end up so focused on keeping monthly subscribers that they take annual renewals for granted.
Or worse - they assume people joining on annual plans aren't likely to stick around beyond their first year, so they don't even try to retain them.
In this episode of The Membership Guys Podcast we're focusing on how to handle annual renewals in order to increase the chance of members sticking around for years to come.