Geographic Farming – how to make REAL money Part 7 – The Best postcard marketing 1 – self selection This is the Get Sellers Calling You marketing podcast for real estate agents and I’m Beatty Carmichael. For simple to do, proven marketing strategies focused exclusively on finding sellers and getting more listings, visit our website at GetSellersCallingYou.com. And now, let’s begin our next session of Get Sellers Calling You.   Caroline: Hi, this is Caroline Springer and welcome to the next session of Get Sellers Calling You with Beatty Carmichael. Beatty is the CEO of MasterGrabber, the creator of Agent Dominator and one of the top marketing experts in the real estate field. Today we are going to be continuing on in our topic of how to make money in geographic farming. This is a series of calls that we’ve had on that. This is actually going to be our last one. We are going to wrap up and talk about postcard marketing. Beatty: We’ve covered all of the other topics. Let’s see, the topics we’ve covered, if I go from memory, we have talked about: How to select a farm and the process to make sure that your selection is dead-on accurate so you make the most money from it. We’ve talked about how to select the mailing list because there are lots of options and opportunities for the types of mailing lists you are looking for (it depends on what you are trying to do). We then talked about 10 different things you can do within a farm that are low cost but allow you to start touching it. We talked about one other thing but I forget what that was and then today we are going to talk about postcard marketing in that farm because that is generally the concept that most people think about when they think of geographic farming and it is a very effective approach to touching and persuading people to choose you. Caroline: Thank you for that. That was a good, little refresher. Just a reminder for those of you who are on our live call, we do have the lines muted and we will open for questions and answers at the end of the call. But yes, thank you Beatty for that refresher. I think this really has been a content rich series on the best ways to make money with geographic farming and I’m excited to continue on with postcard marketing that really works and kind of get into the nitty gritty of some of the differences. I know that maybe some of our listeners have tried different ways so I’m sure they are going to be interested to hear the differences and what you have seen be successful. Beatty: Yes, you know, it’s interesting, I remember when we first started doing geographic farming (this is going back to 2012 / early 2013) and I was inquiring to realtors who were thinking about using us and we were talking about the services we offer, I would always ask them, “Have you ever done geographic farming before?” And I would say probably half or two thirds of the people answered “Yes.” Then I would ask them, “Was it successful for you?” And how many of those people do you think answered yes? Caroline: Oh goodness. Maybe less than half? Beatty: Try maybe less than 10%. So your comment that maybe people have been out there and done postcard marketing before…. What we find is that most people have tried geographic farming and they failed. And they failed because geographic farming is all about process. It’s all about doing the right things, the right way consistently and most people pick a farm and mail a couple of postcards and they spend money and they don’t really have a strategy. They don’t really know what they are doing and, therefore, it fails. This is, I think, our sixth podcast call focused just on this one topic because there are so many opportunities to fail which means there are so many opportunities to succeed. And today, as we talk about the postcard, this is really where the rubber meets the road. The first thing? You’ve got to pick the right farm. Then, the second thing, you’ve got to touch it right. This call would be, I would think, number t