[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_size="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="no" min_height="" hover_type="none" link=""][fusion_text] How to you ensure the BEST and FASTEST results when pursuing geographic farming?  Listen to this question and answer session with marketing expert Beatty Carmichael and one of his clients.  Learn the nuances that make geographic farming most profitable. Have Questions or Comments? Please ask your questions in the comments section below. We attempt to respond to ALL questions or comments. Listen to this audio via YouTube video if desired [/fusion_text][fusion_youtube id="https://youtu.be/RNgkfIyIaig" alignment="center" width="" height="" autoplay="false" api_params="&rel=0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]   Transcript   Beatty: This is the Get Sellers Calling You marketing podcast for real estate agents and I’m Beatty Carmichael.  For simple to do proven marketing strategies focus exclusively on finding sellers and getting more listings, visit our website at GetSellersCallingYou.com.  And now, let’s begin our next session of Get Sellers Calling You.  Caller: I’m very eager to start getting listings in an area and maybe make a name for myself in that area as well. Is there anything you would recommend that I do to get the ball rolling faster? Beatty: Absolutely. So, tell me which city and state you are in. Caller: I’m in Pasadena, California. Beatty:  Great. The most important thing, when we do geographic farming, especially out in California and in those areas where you have a lot of transplants (people who move into the area as opposed to grew up there). Let me give you background of where I am coming from. I don’t care to bore you too much with detail but I think the more you understand why the better. Caller: Certainly. Beatty: What we found through testing and through—we actually engaged an MBA university and their marketing research class to do an analysis for us with what we were seeing. What we were seeing is that some farms produce great results right off the bat. Other farms produced poor results all the way down to no results. We were trying to understand what the difference was. What caused those farms to differ? The final analysis has to do with what we call a trusting community. A trusting community as it is defined in context of what we’ve identified and validated that is the key factor is a community that trusts the agent already. There are two ways that that happens. Either they are like, if you recall the Andy Griffith Show many years back. No one locked their doors because everyone trusted everyone. When you get into those communities where everyone grew up there, they live there, they have their kids there, and their kids grow up there and live there. Then everyone knows everyone and it’s a trusting