32 min listen
How to Become a Thought Leader
How to Become a Thought Leader
ratings:
Length:
43 minutes
Released:
Sep 25, 2020
Format:
Podcast episode
Description
In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader?I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought leadership; we dig into the 5 “sources” of thought leadership we use at Animalz; and we wrap up by asking—is it really worth it? (spoiler: yes).---Mentioned in the Episode
Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
a16z Podcast: Earned Secrets
Follow Katie and Ryan
Follow Katie on Twitter
Follow Ryan on Twitter
Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
a16z Podcast: Earned Secrets
Follow Katie and Ryan
Follow Katie on Twitter
Follow Ryan on Twitter
Released:
Sep 25, 2020
Format:
Podcast episode
Titles in the series (61)
Input vs. Quality: It's one of the most rewarding and frustrating things about content marketing: the lack of correlation between the amount of time you put into an article, and the performance of that article. Pieces that you write in 30 minutes can outperform articles you by The Animalz Content Marketing Podcast