Top, Middle and Bottom of the Funnel Content—What Does It All Mean?!

FromThe Animalz Content Marketing Podcast

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Top, Middle and Bottom of the Funnel Content—What Does It All Mean?!

FromThe Animalz Content Marketing Podcast

ratings:

Length:

25 minutes

Released:

Feb 5, 2020

Format:

Podcast episode

Description

Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking the same language? Ryan and Jimmy recently realized they had very different ideas of what these terms actually mean. They sat down to sort it all out and explain how to use this very imperfect framework.

Released:

Feb 5, 2020

Format:

Podcast episode

Titles in the series (61)

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.

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Content Pruning: A Q&A between Jimmy Daly and Jan-Erik Asplund on the topic of content pruning: what it is, why it works, and how to get started doing it at your organization. by The Animalz Content Marketing Podcast
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Lane Genee: Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane's early job helping her mother win a political election, the marketing lessons learned there, and how they tie into today's political landscape. Then, we jump forward by The Animalz Content Marketing Podcast
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The Shape of Successful Content: Andrew Tate, GM at Animalz, joins the podcast to talk through his recent blog post about the data behind successful content. He explains what he found, the methodology he used in his analysis, and what we can all learn from looking at some of the most suc by The Animalz Content Marketing Podcast
32 min listen
Movement-First Content: A conversation between Jimmy Daly and Jan-Erik Asplund on "movement-first" content and why it's important to put influence above distribution, especially in the early days of your blog. by The Animalz Content Marketing Podcast
27 min listen
How to Think Like a Content Marketer: On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content marketers work through pieces such that they get the most po by The Animalz Content Marketing Podcast
31 min listen
Input vs. Quality: It's one of the most rewarding and frustrating things about content marketing: the lack of correlation between the amount of time you put into an article, and the performance of that article. Pieces that you write in 30 minutes can outperform articles you by The Animalz Content Marketing Podcast
32 min listen
Taking your Content Upmarket: A lot about your company is going to change when you make the decision to go upmarket and start closing enterprise deals, and your content marketing is no exception. On this episode, we discuss what "upmarket content" looks like, how your approach to cont by The Animalz Content Marketing Podcast
28 min listen
Bottom of Funnel Content: Traffic is sometimes the best metric we have for measuring the success of content marketing, but it can often be a counterproductive one: especially when your main interest is converting more potential customers. In this episode, we discuss the misappl by The Animalz Content Marketing Podcast
29 min listen
Why Don't More People Refresh Their Content?: When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it from 100 views a month to 300 views, can take it from 300 to by The Animalz Content Marketing Podcast
29 min listen
What's in a Report?: Devin and Jimmy talk content reporting: what it is, why it's hard, and how to do it better. by The Animalz Content Marketing Podcast
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How to Earn a Senior Content Marketing Role: Learning to be a great content marketer is one thing. Earning yourself a senior role is another. On this episode of the Animalz podcast, Animalz director of marketing Devin Bramhall joins Jimmy to talk about how junior content people can think more strate by The Animalz Content Marketing Podcast
35 min listen
The Content Growth Cycle: As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in traffic: it has the potential to become the central growth en by The Animalz Content Marketing Podcast
25 min listen
Three Challenges to Producing Great Content: Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content -- and how to overcome each category. by The Animalz Content Marketing Podcast
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Your Blog is not a Publication: Most SaaS blogs shouldn't be publications. They should be libraries. They should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why t by The Animalz Content Marketing Podcast
32 min listen
The Two Core Functions of a Content Marketer: In this episode, Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also dive into the evolution of the content marketer's role and what the ideal content team structure looks like. by The Animalz Content Marketing Podcast
41 min listen
How to BLUF Your Way to Better Writing: In this episode, we discuss how to use an old military communications principle to improve content marketing writing. by The Animalz Content Marketing Podcast
29 min listen
How to Give and Receive Creative Feedback: Devin and Jimmy talk about feedback: how to give it, how to receive and the role it plays in growing a company. At Animalz, we've built feedback into our workflow so that every member knows what to expect and when to expect it. by The Animalz Content Marketing Podcast
34 min listen
John Bonini: Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and podcasting. We talk about how John made his way from working as a sportswriter to working on a product and building a team, and what aspiring by The Animalz Content Marketing Podcast
45 min listen
Blake Thorne: We chat with Blake about how he went from working as a journalist to working in content marketing, how that's informed his work today, and self-serve sales (and how content plays into that) at Atlassian. by The Animalz Content Marketing Podcast
48 min listen
Content Marketers: Ask "Why?" Before You Write a Single Word: Nicole Kohler joins us on the podcast to talk about her recent post on the Animalz blog, about doing content for a wall coverings manufacturer and later, for Automattic, and more. by The Animalz Content Marketing Podcast
41 min listen
Designing Quality: The Role of Editing in Content Marketing: In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the production of high-quality, high-performing content. They also chat about the steps marketing leaders can take to set up effective edit by The Animalz Content Marketing Podcast
44 min listen
Using Content Lanes to Flesh Out Your Strategy: Jimmy and Jan discuss different types of content lanes—tracks that you can use to produce regular content for your blog—and what makes each one, from teardown to use-case content, effective and useful for readers. by The Animalz Content Marketing Podcast
36 min listen
The Secret to Content Promotion Is Hidden in Plain Sight: Ryan Law joins us to talk about his recent post on the blog and the idea of distribution-first content marketing. We walk through three distinct examples of successful blog posts, from three different channels, to unpack just how each one was constructed by The Animalz Content Marketing Podcast
34 min listen
The Past, Present and Future of SEO: In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn organic traffic. Is this a problem or an opportunity? by The Animalz Content Marketing Podcast
52 min listen
How Agencies Can Provide First-Rate Customer Onboarding: What’s the secret to successful customer onboarding? VP of Operations at Animalz, Haley Bryant, shares the principles of good customer onboarding and how she transformed the way we onboard and service customers. by The Animalz Content Marketing Podcast
53 min listen
What the Heck Is Thought Leadership Content?: This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad and how to use this type of content to generate leads, attract talent and grow your brand. by The Animalz Content Marketing Podcast
46 min listen
2019 Content Marketing Trends: Jimmy and Devin discuss the trending challenges and opportunities for content marketers in 2019 and what those trends are signaling for 2020 and beyond. by The Animalz Content Marketing Podcast
50 min listen
We launched a free content analytics tool!: We are really excited to announce that we've launched our first-ever software tool, Revive. It's a free tool that looks at your Google Analytics and finds content decay. Andrew and Jimmy explain how it works and why we built it in this episode. by The Animalz Content Marketing Podcast
18 min listen
How To Position Your Brand So It Better Connects & Converts: Brand strategist, Doug Fox, joins us this week to talk about how to develop sharp, audience-centric positioning/messaging strategies that will connect and convert audiences, inspire better creative and get more  out of your channels and spend. by The Animalz Content Marketing Podcast
52 min listen
Join us for a LIVE podcast on Wednesday!: Join us for an upcoming LIVE podcast. We're going to talk about content marketing during a crisis and answering live questions. If you'd like to submit a question, just send to podcast@animalz.co. Register here: https://zoom.us/webinar/register/WN_rguc by The Animalz Content Marketing Podcast
3 min listen

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Top, Middle and Bottom of the Funnel Content—What Does It All Mean?!

Top, Middle and Bottom of the Funnel Content—What Does It All Mean?!

Description

Titles in the series (61)

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