41 min listen
Building a Content Team from Scratch w/ Sonja Jacobs
Building a Content Team from Scratch w/ Sonja Jacobs
ratings:
Length:
63 minutes
Released:
Nov 5, 2019
Format:
Podcast episode
Description
What do you do when you’re tasked with building a content team from the ground up? What are the first roles you should hire? What metrics should you be accountable to? What should your initial strategy look like? To tackle this challenge, I’ve called in Sonja Jacob, currently the head of content marketing at AppDynamics. She has over 10 years of experience working in content, generating demand for companies such as Drift, Mattermark, Zenefits, and HubSpot.This episode covers topics useful for people who are building teams from scratch, as well as those who are augmenting existing teams. From how to show ROI to justify new hires to the core functions that every content team needs, we’re talking team building today so let’s get into it.
Released:
Nov 5, 2019
Format:
Podcast episode
Titles in the series (61)
Three Challenges to Producing Great Content: Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content -- and how to overcome each category. by The Animalz Content Marketing Podcast