Episode #85 // The word “strategy” is much misused and misunderstood. A lot of people use it without really understanding what it means - ever had a well-meaning boss say; “You need to be more strategic”?Today, we take a step back and ask the question “What is strategy?”, and give you some practical tips for how to think about it (if you ever find yourself in the position where you need to).We cover the key concepts, looking at both the classical theory, and the contemporary application, leaving you with a practical guide to help you to think through how you might apply strategy to your specific circumstances.Head to our podcast page at www.yourceomentor.com/episode85 to download Marty's free PDF resource, '6 tips on crafting strategy'. See acast.com/privacy for privacy and opt-out information.