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How Twitter is Promoting Safety and Gamifying Privacy

How Twitter is Promoting Safety and Gamifying Privacy

FromThe Brave Technologist


How Twitter is Promoting Safety and Gamifying Privacy

FromThe Brave Technologist

ratings:
Length:
26 minutes
Released:
Aug 22, 2022
Format:
Podcast episode

Description

Maura Tuohy Di Muro, Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they’re adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust.  Key takeaways:  Protecting democracy while elevating important voices Responding to consumer distrust and increasing demands  Making platforms like Twitter safe, accessible and inclusive Connecting human emotion to your products How they conceptualized, built, and distributed Twitter Data Dash to help their users understand their privacy policy Guest Bio:  Maura Tuohy Di Muro is the Head of Product Marketing at Twitter, where her team scales GTM programs for safety, privacy, and information integrity. Prior to Twitter, Maura was a Global Marketing Director at Mozilla, the not-for-profit that makes the Firefox browser. Maura is passionate about the intersection of technology and humanity and lives in San Francisco with her husband and 2 sons.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin
Released:
Aug 22, 2022
Format:
Podcast episode

Titles in the series (99)

Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation and massive growth for some of the most beloved brands. In Season 5 of The Brave Marketer Podcast, we’re getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands. We’ll cover topics like: Web3, cookieless advertising, crypto marketing, privacy and future proofing your brand. Each week, top marketers will share the strategies and tactics behind their brave marketing moments that led them to where they are today.