And the small charities can slow down a little bit and stop automating. I remind people that direct response, whether it's direct mail or if it's online, I don't care what it is. It is an opportunity for conversation. You are talking to other human beings that we call donors. And that's an opportunity to have something, a meaningful connection with someone who wants to help you achieve your goals. And just like relationships are in real life. - John Leppdirect mail isn’t dead with John LeppIn today’s episode, we are joined by John Lepp, a partner at Agents of Good and the author of Creative Deviations. He has over 25 years of experience in the fundraising and design industry and is an expert in direct-response fundraising. John is breaking down how to raise more money through direct mail using design and authenticity. Highlights:The role of creative design in fundraisingThe importance of direct mail in fundraising, despite the common belief that it is no longer effective.The advantages that small organizations have in terms of being able to stand out and be more personal with their donor communications.Debunking myths about direct mail in fundraising How can small nonprofits stand out in direct mail to raise more moneyConnect with John: Website: https://agentsofgood.org/creativeLinkedIn: https://www.linkedin.com/in/johnlepp/Instagram: https://www.instagram.com/johnlepp_aog/Twitter: https://twitter.com/johnleppResources:The Good Partnership - FREE Fundraising Strategy GuideOur friends and sponsors at Keela asked me to put together a guide of fundraising tips I wished every small nonprofit knew. Go ahead and download the guide here: https://www.keela.co/consultant/the-good-partnership (and don't forget that Keela offers our listeners 40% off their first year's subscription).