34 min listen
Abigail Cook Stone (Otherland) - How She Turned Her Love of Scents into a Leading Candle Brand
FromThe Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
Abigail Cook Stone (Otherland) - How She Turned Her Love of Scents into a Leading Candle Brand
FromThe Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
ratings:
Length:
34 minutes
Released:
Jan 21, 2022
Format:
Podcast episode
Description
My guest today is Abigail Cook Stone, the founder of Otherland. Otherland transforms your home into an immersive world that never stands still with their amazing scented candles. We discuss how her attraction to design led her to candles, what was missing from the market in her mind, and how she approached her supply chain getting off the ground and scale.
Here’s some of the questions I ask her:
What was your initial attraction to design?
When did you start thinking about starting a candle company? Was it something you always thought about or was there a specific aha moment?
What was missing from the market?
How did you think about the brand?
How did you seek validation?Did you run any early tests?
What was your manufacturing process?
How do you think about product launches?
Why did you decide to raise venture capital?What was the biggest reason why a fund passed?
How did you experience at Ralph Lauren and at Founder's Collective help shape Otherland?
What's one thing you would change about venture capital?
What's one book that inspired you personally and one book that inspired you professionally?
What's one piece of advice you have for founders?
Here’s some of the questions I ask her:
What was your initial attraction to design?
When did you start thinking about starting a candle company? Was it something you always thought about or was there a specific aha moment?
What was missing from the market?
How did you think about the brand?
How did you seek validation?Did you run any early tests?
What was your manufacturing process?
How do you think about product launches?
Why did you decide to raise venture capital?What was the biggest reason why a fund passed?
How did you experience at Ralph Lauren and at Founder's Collective help shape Otherland?
What's one thing you would change about venture capital?
What's one book that inspired you personally and one book that inspired you professionally?
What's one piece of advice you have for founders?
Released:
Jan 21, 2022
Format:
Podcast episode
Titles in the series (100)
Leah Solivan (Fuel Capital) - The Importance of Passion, When a Company Should Have Product-Market Fit, and What Founders Should Pay Attention To In Their Pitch Decks by The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands