James Smith is one of the most outspoken fitness experts on social media, earning himself millions of loyal followers. Known for his brutal honesty and debunking fitness myths, James has become the world's fastest-growing online personal trainer. In this episode, James shares exclusive insights into his early days as a personal trainer and how he has amassed millions of followers across various social media platforms. We also discuss building resilience, the importance of failure, and James's journey to finding happiness and balance. If you're in Dubai, you can catch James Smith live on his show 'The C Word' on Oct 28, 2022.   Discussion points 02:37 About James Smith 04:54 How most PTs market themselves 08:56 What is happiness? 10:53 James Smith’s Trifecta 13:45 Why James likes calling people out on their BS 18:19 Winning vs losing 21:05 Building resilience 25:19 James’s social media 31:27 James’s first successes 39:29 How James creates content 45:18 The truth about work-life balance 46:58 James’s latest book 53:57 Favourite books 56:40 Favourite podcasts   Show Sponsors:  Smartkas: Providing food security as a service [https://www.instagram.com/smartkastech/?hl=en]   Najahi Events: The UAE’s leading event promotor [https://www.instagram.com/najahievents/?hl=en]   Socials: Spencer Lodge https://www.instagram.com/spencer.lodge/?hl=en https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV   James Smith https://www.instagram.com/jamessmithpt/?hl=en https://www.youtube.com/c/JamesSmithPT https://www.tiktok.com/@jamessmithpt?lang=en