Many people want to “reinvent” themselves career-wise but they’re just not sure where to start. One of the keys to reinventing yourself successfully is already in your hands: social media. If you use any kind of social media right now, you’re already engaged in what I call “personal branding”. In this episode, I share two strategies to use social media intentionally to take control of the conversation people are having about you. The first pathway: Start with your favorite social media app, the one you use most. Document your day - don’t worry about “creating” Write something on your post that adds value by giving context to your post You’ll also learn a key strategy you can leverage for Facebook or LinkedIn to shape your personal brand if you’re looking to start a side-hustle or launch a new business. A few notable quotes from this episode: If you're wondering, “Is this off-brand?” it probably is. When it comes to personal branding, you are what you share. If you’d like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you’re probably listening to the show off your phone anyway. FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month). To get your free copy: mikekim.com/list EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.