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Is Podcasting Just a Form of Busking? Certainly Not!

Is Podcasting Just a Form of Busking? Certainly Not!

FromWinfluence - The Influence Marketing Podcast


Is Podcasting Just a Form of Busking? Certainly Not!

FromWinfluence - The Influence Marketing Podcast

ratings:
Length:
15 minutes
Released:
Jan 31, 2022
Format:
Podcast episode

Description

My pal Seth Goldstein asked an interesting question on Twitter last week. He posed this:
“Is podcasting just a form of busking?”
For those who don’t know, busking is a term used mostly in Britain to describe street musicians and performers. The root of the definition is people who perform publicly for tips. Seth is not only a friend, but one of my fellow Marketing Podcast Network hosts and creators, so I chimed in.
My response was quick, but I think accurate and definitive: I said, “Certainly not. Podcast listening is opt-in and on-demand. Busking would be pushing your podcast through a loudspeaker system and blasting it to people who didn’t ask for it.”
Tanner Campbell disagreed on Twitter. And then devoted an entire episode of his show Podcasting Sucks, to arguing against my position. He called me out and picked apart my answer in a good, old fashioned, social media throw down.
Perhaps Tanner doesn’t realize that the first time I came to anyone’s attention on the Internet, I posted a scathing review of a social media conference by calling out the speakers there I thought did the attendees an injustice. The dais included Rand Fishkin, Danny Sullivan, Neil Patel and many others considered luminaries then and now.
And I stood my ground. Which is, incidentally, why I started getting invited to speak at conferences rather than attend them.
That’s right Tanner! I was kicking up stuff on the social medias before you had facial hair. You poked the bear, son. 
I respond to Tanner’s rebuke in today’s commentary, which for the record, will be presented in a satirical caricature for fun. This is, after all, as Tanner put it, a silly topic. So I’ll be silly with it. Enjoy!
This episode of Winfluence is presented by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger. 
In this episode, we visit with Meredith Jacobson from We Are Boosters, about how she uses Tagger. 
To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today.
More Links:

Seth Goldstein's Entrepreneur's Enigma


Seth Goldstein's Digital Marketing Dive



Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 31, 2022
Format:
Podcast episode

Titles in the series (100)

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.