In this episode, Erik Qualman and Shane Barker discuss how a lack of focus impacts productivity. Erik advocates the need to organize and prioritize tasks. He explains how he achieved better results by channelizing his energies. During the course of the conversation, Erik delves into the premise behind his latest book, “The Focus Project.” Towards the end, he comes up with an interesting concept of identifying personal focus traits by correlating them with four animals. Tune in to catch the conversation here: https://shanebarker.com/podcast/how-to-write-a-bestseller-a-conversation-with-erik-qualman/  Disclosure: This episode is sponsored by Ahrefs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.