Left Black Friday planning too late and not a fan of having to participate in discounting your offers? I hear ya. You don't ALWAYS have to discount when it comes to Black Friday. In this podcast episode, I dive into 9 non-traditional ideas you can participate in this year, where you don't have to discount. Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie Want more BTS? Follow me on @anitasiek and the team at @wordfetti