Michael Moss' book "Hooked" came out in 2021, and when I read it... it blew my mind!As a consumer, it doesn't feel like the food manufacturers care about nourishing us, and even less about our health!How has the processed foods industry "hooked" us on their processed products? Are they really created to be addictive?Moss' book addresses questions about how fast food and processed foods affect our bodies and our brains (blood sugar, insulin, dopamine rush, obesity). He also makes the comparison with the tobacco industry and the addictive nature of cigarettes... and sugar.What's behind the obesity epidemic? Are we really collectively more greedy, or do we just lack willpower?Apparently not.Moss' book explains the "brain rush" that sugar and processed foods create, hampering our ability to make rational decisions about what to eat (and how much!).So what exactly is it about processed foods (including sugar and flour) that makes us crave them?How do the big food companies hook us? And how can we choose to UN-hook ourselves? You'll get some insight and tips in this episode!Get some valuable resources form Life After Sugar here:Download your free simple guide to getting more energy here.To get rid of cravings, download your 5 tips here.Also check out the Life After Sugar Facebook page, and subscribe to my Instagram account and to the Life After Sugar YouTube channel.To be part of our lovely encouraging group and get support and accountability to let go of sugar, join us in the the After Sugar Club today!And for more personalized guidance and step by step mentoring from me, Netta, the 12-week "hands on" experience in the  Life After Sugar Program might be a good fit for you. Check out how to get to a place of true freedom from sugar in the program here.To rate and review this podcast: scroll down in your podcast player on your phone and click on the stars. To leave a review, scroll down a little more and click on "Write a Review". Once you’ve finished, select “Send” or “Save” in the top-right corner. If you’ve never left a podcast review before, enter a nickname. Your nickname will be displayed on your review. After selecting a nickname, tap OK. Your review may not be immediately visible, but it should be posted soon. Thank you! - Netta