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Big Soda Makes a Big Investment in Non-Alc Beer

Big Soda Makes a Big Investment in Non-Alc Beer

FromBrewbound Podcast


Big Soda Makes a Big Investment in Non-Alc Beer

FromBrewbound Podcast

ratings:
Length:
31 minutes
Released:
Nov 9, 2022
Format:
Podcast episode

Description

Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022.
Released:
Nov 9, 2022
Format:
Podcast episode

Titles in the series (100)

The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to podcast@brewbound.com.