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3 Tier Beverages’ Donn Bichsel Jr. & Mary Mills; Plus, New Belgium’s Kelly McKnight

3 Tier Beverages’ Donn Bichsel Jr. & Mary Mills; Plus, New Belgium’s Kelly McKnight

FromBrewbound Podcast


3 Tier Beverages’ Donn Bichsel Jr. & Mary Mills; Plus, New Belgium’s Kelly McKnight

FromBrewbound Podcast

ratings:
Length:
39 minutes
Released:
May 15, 2024
Format:
Podcast episode

Description

Donn Bichsel Jr. and Mary Mills, leaders from beverage consultancy 3 Tier Beverages, share why data with the top 15 brewers removed can reveal true market opportunities and pitfalls, why brewers should also have a total-beverage alcohol perspective and which packages are trending.    Then, New Belgium Brewing lead research and development brewer Kelly McKnight explains the Voodoo Ranger maker’s strategy for new products, why new IPAs flow under the Voodoo umbrella and much more.   Plus, Justin and Zoe review the latest headlines, including people moves at Sierra Nevada, BrewDog and Great Lakes. They also discuss how Wisconsin Brewing is carving a niche within the non-alcoholic beer space with a Harley-Davidson branded beer.
Released:
May 15, 2024
Format:
Podcast episode

Titles in the series (100)

The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to podcast@brewbound.com.