In episode nine of the Brewbound Podcast, Brewbound editor Justin Kendall interviews Victory Brewing co-founder Bill Covaleski. In episode nine of the Brewbound Podcast, editor Justin Kendall interviews Victory Brewing co-founder Bill Covaleski, who explains how the company’s growth strategies have evolved as the craft beer category has become more competitive. Throughout the conversation, Covaleski shares his thoughts on how craft breweries can reach a broader base of beer consumers as well as opportunities he sees ahead for Victory. He also dives into Victory and Southern Tier’s tie-up with Artisanal Brewing Ventures and talks about the family-office backed collective’s appetite for continued M&A. Also in this episode: Kendall and fellow Brewbound editor Chris Furnari discuss the proposed changes to the Brewers Association’s (BA) craft brewer definition, and rundown a grab bag of segments. Show Notes: 0:00 – 1:55: Furnari introduces episode nine. 2:15 – 24:46: Furnari and Kendall discuss proposed changes to the BA craft brewer definition, and introduce the interview with Covaleski. 24:46 – 48:00: Interview with Covaleski. 48:00 – 1:06:12: Furnari and Kendall share their takeaways from the interview and rundown this week's segments.