In episode 25 of the Brewbound Podcast, Bissell Brothers co-founder Peter Bissell shares his company’s origin story and discusses brand building, the future of “line culture” in craft beer, how the company is introducing its beer to new consumers at a secondary brewery in northern Maine, and why he looks outside of the beer industry for inspiration, among other topics. Show Notes: 0:00 – 09:35: Furnari and Kendall introduce episode 2509:35 – 56:31: Furnari and Kendall interview Peter Bissell56:32 – 1:06:28: Furnari and Kendall share their takeaways from the interview