68 min listen
Garage Beer's Andy Sauer and Corey Smale on Finding the Craft Lager Brand's Voice
Garage Beer's Andy Sauer and Corey Smale on Finding the Craft Lager Brand's Voice
ratings:
Length:
57 minutes
Released:
Nov 30, 2023
Format:
Podcast episode
Description
Garage Beer’s new owner, Andy Sauer, and VP of marketing, Corey Smale, join the Brewbound team to discuss taking over the craft lager brand following a deal with Kentucky’s Braxton Brewing earlier this year. Sauer and Smale share how they’re building the brand, expanding to new markets, speaking to consumers and creating and nurturing the brand’s voice. The Brewbound team also breaks down the latest legal news in the beer space, including a lawsuit among Tree House owners and the dismissal of a shareholder lawsuit against Boston Beer amid the slowdown of Truly Hard Seltzer. The team also play Another Round or Tabbing Out on the growing number of craft doomsday stories.
Released:
Nov 30, 2023
Format:
Podcast episode
Titles in the series (100)
Episode 007: Josh Hare: In episode seven of the Brewbound Podcast, Brewbound editors Chris Furnari and Justin Kendall interview Hops & Grain Brewing founder Josh Hare. by Brewbound Podcast