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Garage Beer's Andy Sauer and Corey Smale on Finding the Craft Lager Brand's Voice

Garage Beer's Andy Sauer and Corey Smale on Finding the Craft Lager Brand's Voice

FromBrewbound Podcast


Garage Beer's Andy Sauer and Corey Smale on Finding the Craft Lager Brand's Voice

FromBrewbound Podcast

ratings:
Length:
57 minutes
Released:
Nov 30, 2023
Format:
Podcast episode

Description

Garage Beer’s new owner, Andy Sauer, and VP of marketing, Corey Smale, join the Brewbound team to discuss taking over the craft lager brand following a deal with Kentucky’s Braxton Brewing earlier this year.    Sauer and Smale share how they’re building the brand, expanding to new markets, speaking to consumers and creating and nurturing the brand’s voice.   The Brewbound team also breaks down the latest legal news in the beer space, including a lawsuit among Tree House owners and the dismissal of a shareholder lawsuit against Boston Beer amid the slowdown of Truly Hard Seltzer. The team also play Another Round or Tabbing Out on the growing number of craft doomsday stories.
Released:
Nov 30, 2023
Format:
Podcast episode

Titles in the series (100)

The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to podcast@brewbound.com.