42 min listen
the secrets to successful emails with Ben Johnson
the secrets to successful emails with Ben Johnson
ratings:
Length:
31 minutes
Released:
Nov 7, 2022
Format:
Podcast episode
Description
“And number one question I would get usually is how many emails should I send in a year? So if you're starting from that big picture and I was like, oh, great, great, and I want to write a book, how long should it be? And you get why is that an appropriate response? And it's like, well, you shouldn't write bad content. And it turns out you can write seven books about a middle school kid who's a wizard. And it's like, if we do great content that's really engaging, keep going, please.” — Ben Johnsonthe secrets to successful emails with Ben JohnsonEmail marketing is the most effective way to engage your supporters. But how do you leverage it for maximum impact? In this episode, we'll discuss how to use email marketing to maximize your nonprofit's fundraising efforts in a way that is aligned with your values and mission. .Join Ben Johnson as he deep dives into the successful ways and strategies to engage community and raise more money for your nonprofit. Highlights:Trends and best practices of email marketing for small nonprofitsBenefits of email list segmentation for fundraisingHow to leverage email marketing tools and funnels to raise more moneyHow you can communicate effectively with donors using emailConnect with Ben:https://www.frontier.io/LinkedIn: https://ca.linkedin.com/in/mrbenjohnsonOur friends and sponsors at Keela asked me to put together a guide of fundraising tips I wished every small nonprofit knew. Go ahead and download the guide here: https://www.keela.co/consultant/the-good-partnership (and don't forget that Keela offers our listeners 40% off their first year's subscription).
Released:
Nov 7, 2022
Format:
Podcast episode
Titles in the series (100)
How to Craft Stories to Raise More Money with Vanessa Chase Lockshin by The Small Nonprofit