Abhi is a growth and data leader, and an excellent Twitter follow. Most recently, he was Head of Growth and Analytics at Flexport, where he helped the company to grow 10x over the past 3 years. Previously, Abhi led growth and data teams at Keap, Hustle, and Honeybook. In this conversation with Tristan and Julia, Abhi explains his methodology for setting up a new growth data organization, and how you might be falling victim to the dreaded "arbitrary uniqueness" bug. For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com.  The Analytics Engineering Podcast is sponsored by dbt Labs