Brad Culberson is a Principal Architect in the Field CTO’s office at Snowflake. Niall Woodward is a data engineer who is a co-founder of Select, a startup that offers optimization services for Snowflake customers.  In this conversation with Tristan and Julia, Brad and Niall discuss all things cost optimization: cloud vs on-prem, measuring ROI, and tactical ways to get more out of your budget. For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com.  The Analytics Engineering Podcast is sponsored by dbt Labs.