Auren Hoffman currently serves as the CEO and Chief Historian at SafeGraph, a data-as-a-service company he founded, which provides primarily location data.  In this conversation with Tristan and Julia, Auren shares how truly few companies are making use of 3rd-party datasets today, how opening up more datasets to public research could help us solve big problems, and a fun fact about Abraham Lincoln's (!) work in the industry.  For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com.  The Analytics Engineering Podcast is sponsored by dbt Labs.