The modern data stack is the third generation of data analysis products to come to prominence since the 90's. The prior waves—data warehouse appliances and then Hadoop—were both big steps forwards but ultimately failed to live up to their initial promise. Is the modern data stack just another iteration in a long string of “trendy technologies” in data––waves that crash upon the shore but ultimately recede? Or is it somehow more permanent? Register to catch the rest of Coalesce, the Analytics Engineering Conference, at https://coalesce.getdbt.com. The Analytics Engineering Podcast is brought to you by dbt Labs.