54 min listen
#227: Measuring the Value of Loyalty Marketing Investment with Epsilon
#227: Measuring the Value of Loyalty Marketing Investment with Epsilon
ratings:
Length:
36 minutes
Released:
May 25, 2022
Format:
Podcast episode
Description
How do you measure and prove the value of your investment in loyalty marketing?
In this episode, we are joined by Brad Macdonald, Vice President of Loyalty Strategy at Epsilon, who shares their approach to assessing the value of brands' investment in their loyalty marketing initiatives with an "a value led approach".
We also announce a partnership with Epsilon together with Let’s Talk Loyalty launching a unique, personalized, and private "Loyalty Lab" every month for one lucky listener to have a chance to have the opportunity to work with Epsilon's experts for an independent review of your loyalty program and come away with some concrete ideas to help it perform better.
Listen to this episode for more information on how to measure and multiply the value of your loyalty program.
Show Notes:
Brad Macdonald
Epsilon Loyalty Lab
Time Stamps:
03:12 - Brad’s Favorite Loyalty Program
07:35 - The current landscape for loyalty marketers
11:07 - How Epsilon measures the value of the loyalty program
26:49 - Epsilon Loyalty Lab
In this episode, we are joined by Brad Macdonald, Vice President of Loyalty Strategy at Epsilon, who shares their approach to assessing the value of brands' investment in their loyalty marketing initiatives with an "a value led approach".
We also announce a partnership with Epsilon together with Let’s Talk Loyalty launching a unique, personalized, and private "Loyalty Lab" every month for one lucky listener to have a chance to have the opportunity to work with Epsilon's experts for an independent review of your loyalty program and come away with some concrete ideas to help it perform better.
Listen to this episode for more information on how to measure and multiply the value of your loyalty program.
Show Notes:
Brad Macdonald
Epsilon Loyalty Lab
Time Stamps:
03:12 - Brad’s Favorite Loyalty Program
07:35 - The current landscape for loyalty marketers
11:07 - How Epsilon measures the value of the loyalty program
26:49 - Epsilon Loyalty Lab
Released:
May 25, 2022
Format:
Podcast episode
Titles in the series (100)
#5: Award-winning Loyalty - Insights from the Middle East by Let's Talk Loyalty