Inside Outside Innovation is the podcast that brings you the best and the brightest in the world of startups and innovation. I'm your host, Brian Ardinger, founder of InsideOutside.io, a provider of research, events, and consulting services that help innovators and entrepreneurs build better products, launch new ideas, and compete in a world of change and disruption. Each week we give you a front row seat to the latest thinking, tools, tactics, and trends in collaborative innovation. Let's get started. Interview TranscriptBrian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger. And as always, we have another amazing guest. Today with us on our second IO Live event is James Gill. James is the founder of GoSquared. Welcome to the show, James. James Gill: Hi, thanks for having me, Brian pleasure to be here. Looking forward to chatting. Brian Ardinger: Well, I'm excited to have you back on the show and regular listeners will know that we had a chat probably about a year ago when you were on the show. Talking about some of this no code stuff that was just popping up and that. And so, when we decided to go to a live event, I figured, Oh, I want to get James back in to talk about...a lot has happened in the last year or the last week. Exactly. Why don't you give the audience a little bit of background about your journey as a founder, a long time ago when you started GoSquared as a wee lad, as I like to say, and then we'll go from there.James Gill: Thanks again, Brian, for having me. It’s crazy times. Sure, we've got a lot to dig into. Just as a bit of background on me, I'm one of the founders of a company called GoSquared. We're a software as a service business. We perhaps haven't taken the traditional route of a software business. We started the business, back when I was in school with two of my friends back when we were just wee teenagers.So over 10 years ago, we'd been together running a company. We used to build websites together and stumbled into building software, and we really love it. And fast forward to today. Continue to be a self-sustaining profitable software business. We got thousands of small businesses that use our software all around the world. GoSquared as a platform is all about helping small businesses grow online. So, we help you with that full customer journey from acquiring leads at the top of the funnel through to engaging with them throughout their journey, and ultimately looking after them and keeping them happy as they continue to be customers of our customers.We really love running a business. It's been a wild ride. There's so much to get into, but myself I'm pretty much a self-confessed like product geek. I love design. Obviously, there's a lot we can dig into in terms of software. We use GoSquared, and the lessons we've had since becoming an entirely remote team and trying to keep things running smoothly.  Happy to take whatever questions people have.Brian Ardinger: Let's start there. You're in London right now? Talk a little bit about your team. And did you have an office? Were the people working remotely? How are you hanging in there? James Gill: First of all. Yeah, I think were hanging in there okay. Thanks, Brian. I hope you are too, in terms of how we operate. It's a weird one actually. When we were at school, we used to all work from home. We used to work from our family homes, you know, probably coding away in the early hours of the morning or in the night when we should have been doing homework, building things and working from home. And that was how we started building GoSquared back in the day.And then as time went on, we became more of a proper business and gradually we moved to London and then we sort of centralized there and that's kind of the way we'd been until literally like a month or two ago. And we always had a team in London that was always when we had face to face, lots of benefits of that. But last year, one of the team. Well, he moved u