Jeff Gothelf, Co-Author of Sense and Respond, Lean UX, & Lean vs Agile vs Design Thinking talks with Brian Ardinger, Inside Outside Innovation founder, about building a Culture of Innovation. 

Key Ideas
- Shifting from outputs to outcomes.
- Changing incentives.
- Find the person and team with the political capital to prove out the validity and scalability. 
- Reward learning in a way that focuses on ideas that are likely to succeed. 
- Incentivize learning and being transparent. 
- Story telling and marketing of efforts.
- Overcoming National Cultural Traits.
- Language and ideas are universal, but hard to implement. 
- Failure of the Corporate Innovation Lab. Create an innovation path. 


For More Information


For more information, check out Jeffgothelf.com. 


If you enjoyed this podcast, you might also enjoy:


Ep. 37 – Josh Seiden & Jeff Gothelf, authors of “Sense and Respond”
Ep. 90 – Teresa Torres w/ Product Talk
Ep. 103 – Andi Plantenberg on Entrepreneurial Capabilities in Teams
Ep. 140 – Melissa Perri, Escaping the Build Trap Author and Produx Labs CEO


Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.
 
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